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Digital advertising specialist ScreenFX is celebrating a major contract win with a deal to supply digital flat screen networks for advertising and other media content across 13 of Land Securities' UK shopping malls throughout the UK.
ScreenFX was selected through a competitive tender to install its systems at St David's in Cardiff; The Plaza in Leeds; St John's in Liverpool; Almondvale in Livingston; Buchanan Galleries in Glasgow; The Bridges in Sunderland; Bon Accord in Aberdeen; EK Centre in East Kilbride; the Howard Centre in Welwyn Garden City and the Stratford, West 12, Southside and Lewisham centres in London. The centres attract 206m consumers pa, meaning ScreenFX will now reach a total footfall of 730m consumers pa.
Jo Morris, commercialisation manager at Land Securities' retail division said: "WCreating a Digital Screen Network is a new area for us and it was imperative to find a partner who had the capacity to deliver solutions to meet the differing needs of our retail centres, both now and in the future. We are always looking for ways to improve the customers' experience in our properties and ScreenFX demonstrated that they were a company who could help us to achieve our ambitions."
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