Conference host and keynote speaker, multi-award winning broadcaster and journalist Adam Shaw returned to the Shopping Centre Management Conference for the second year having impressed delegates in 2014 with his no-nonsense approach to the economy.
A panel of industry experts looked at how the recovery is playing out in shoppig centres across the uK
Hammerson chief executive and BCSC president David Atkins gave an upbeat assessment of the retail climate.
Customer experience is a buzzphrase for shopping centres as they strive to differentiate themselves from competitors and provide memorable events, activities and services that can’t be found online. And it was the hot topic for another of the day’s panels
MadisonSoho’s Alan Thornton introduced a panel session on marketing. He said that the role of the mall-based marketing manager only emerged in the late 1970s. “We’ve been through a lot of change since then and perhaps some of us are struggling to catch up,” he said.
A panel of industry experts looked at the potential – and potential pitfalls – of new technology in shopping centres.