Purple Apple winners
Published: 07 March, 2006
25 centre marketing teams went home clutching trophies after the 2006 Purple Apple marketing awards at the Brewery convention centre in London last week.
Meadowhall won three Purple Apples; the judges were impressed by its 'Funky Feet' campaign which they said "represented a whole new level in marketing tactics for the retail industry."
Six best-performing centres won a trip to Chicago to attend the ICSC's September convention. The winners were: Coventry City Centre; The Pavilions, Uxbridge; Princes Square, Glasgow; The Paisley Centre; White Rose, Leeds and Meadowhall.
The event was hosted by Toyah Willcox and BCSC President John Strachan presented the awards. He said: "The retail business is both competitive and relentless and these Purple Apple award winners recognize campaigns and projects that are front-line factors in driving footfall and custom."
Other winners were: Windsor Royal Shopping; McArthurGlen Mansfield; The Belfry, Redhill; The Pavillions, Uxbridge; Gunwharf Quays, Portsmouth; Buchanan Galleries, Glasgow; Eastgate, Basildon; Lakeside; Brent Cross; thecentre:mk and Middlesbrough Town Centre.
