British Land dials up BT Wi-fi
Published: 09 May, 2013
British Land signs digital joint venture with BT to provide free wi-fi across its shopping centres
British Land has signed an agreement with BT to provide free wi-fi across its shopping centre portfolio in the UK. In addition to two partners will work together to find a solution to deliver a robust wi-fi offering at a number of BL’s open air shopping parks.
Following successful trials of wi-fi across a number of shopping centres, the framework agreement with BT Wi-fi enables British Land to build the infrastructure. Free wi-fi will allow new innovations and trials such as Google Indoor Maps and Centre Buzz to help British Land to continue to evolve the portfolio and deliver exciting and convenient retail destinations.
A phased roll out programme has been devised and customers will be able to access the free wi-fi service from autumn 2013.
Charles Maudsley, head of retail for British Land, said: "Digital is an essential and growing part of the shopping experience. We believe that integrating technological advances is fundamental in a modern retailing environment to meet consumer expectation and to help retailers to maximise their sales potential.”