Retail Eyes rebrands to Market Force Europe

Published:  05 March, 2012

The rebrand follows the company’s acquisition in September 2011 by Market Force Information, one of the world’s leading customer intelligence solutions company.

The acquisition represents a union between the companies, which both providing a similar range of services including mystery shopping, customer satisfaction surveys and in-store auditing, delivered on an integrated analytics platform. 

Tim Ogle, CEO of Market Force Europe said: “Officially rebranding to Market Force symbolises the beginning of an exciting new era for customer intelligence solutions. With consumer chains around the world seeking to attract footfall and improve their customers’ experiences, Market Force is now positioned to offer clients and brands with locations across the Americas and Europe a more cohesive and impactful programme.

“We cannot wait to start utilising the scale of our product range and analytics to provide brands within the UK and Europe the intelligence and insight necessary to provide a high level of customer service in order to drive growth and profitability.”

Following the acquisition, Market Force’s client mix now includes over 350 of the world’s leading consumer-facing companies, such as BAA, HMV, Intercontinental Hotel Group, JD Sports, JD Wetherspoon, Nandos, QHotels, Sony, Subway, Waterstones and Zara.

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