FootFall declines in January 2012
Published: 16 February, 2012
Footfall was down by 29.7 per cent in January compared with December as many consumers have been “shopped out, and spent out” after Christmas
Compared with January 2011, footfall in January 2012 reduced by 2.5 per cent, continuing the negative trend seen throughout the majority of 2011.
Gale force winds of up to 100 mph affected parts of the country in the first week of January leading to a 1.2 per cent year-on-year decline in footfall compared with the same week in 2011. This will have been a significant contributing factor to the overall decline in footfall during January 2012.
Conversely, the Retail Park Index has reported a 4.9 per cent increase in footfall for January 2012 compared to January 2011.
The growth in visitors to Retail Parks could be because shoppers are able to buy selective items, conveniently coupled with the attraction of free parking.
This year will be challenging for retailers as trading conditions have been very tough, but it is also a time of unique opportunity for successful retailers looking to build share in a more discerning market.
Although the first quarter of 2012 is expected to be especially challenging. We expect the celebration of the Queen’s Jubilee during the second quarter and the Olympics during the third quater to boost consumer spirits later in the year.