Liverpool One bags House of Fraser

Published:  10 October, 2011

Liverpool One chosen for first new House of Fraser concept store in the North West

Premium department store group House of Fraser is to open its first smaller format concept store in the North West, and only its second in the UK, in Liverpool One’s Peter’s Lane. The 1,500-sq ft store will open in time for Christmas and is House of Fraser’s first presence in the city in over two decades.
Miles Dunnett, asset manager of the Grosvenor Liverpool Fund, said: “House of Fraser is a fantastic addition to Liverpool One. The brand is both well-known and highly regarded, and is the perfect complement to Peter’s Lane’s existing premium brands. That House of Fraser has chosen Liverpool One for such an exciting new concept is testament to our success and position as the region’s first choice destination for fashion and style.”
Robin Terrell, executive director of multichannel at House of Fraser, added: “Liverpool is a fantastic location for our first new concept store in the North West. It is a well-known shopping destination that attracts customers from across a very large area and we look forward to opening there later in the year.”
House of Fraser completes the impressive line-up of premium brands in Liverpool One. Harvey Nichols’ recently-opened Foodmarket has been a highly successful addition, and joins Radley, Reiss, Ted Baker, Jaeger, Hobbs, Whistles, Coast, Hugo Boss, Jigsaw, Karen Millen and Calvin Klein in creating a critical mass of brands.


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