Promotion Space buys Brandspace to capture commercialisation market share

Published:  07 May, 2008

Promotion Space Group has confirmed its position as the UK’s leading shopping centre commercialisation specialist by acquiring its main competitor, London-based Brandspace. Brandspace CEO Paul Soanes will join the Promotion Space board as group business development director.

The acquisition firmly positions Promotion Space Group as the leading commercialisation agency in the UK delivering a one-stop solution for shopping centres and retailers. The take-over means that the company now exclusively represents over 125 shopping centres across the UK and 2,000 retail outlets including Top Man and Miss Selfridge with a strong pipeline of shopping centres set to join the portfolio over the next year.

Promotion Space Chairman Richard Wright said: “The acquisition gives the shopping centre industry, which is currently facing a challenging retail climate, a tailor-made commercialisation solution to maximise asset value and increase revenue streams. The combined entity highlights the consolidation of the commercialisation sector that Promotion Space Group has predicted and now delivered to the industry.”

Related Articles

  • SpaceandPeople Vitality Index - March 2012 

    Every month from now on Shopping Centre will be carrying the SpaceandPeople Vitality Index. 
    The index – benchmarked for confidentiality – reflects the level of bookings for short-term promotional space in shopping centres across the UK from advertisers, promotors and retailers.

  • SpaceandPeople partners up with First Great Western  

    SpaceandPeople and CBS Outdoor UK are to take over the experiential and immersive activity concession for First Great Western, the UK’s largest rail company 

  • SpaceandPeople Vitality Index - February 2012 

    Every month from now on Shopping Centre will be carrying the SpaceandPeople Vitality Index.
    The index – benchmarked for confidentiality – reflects the level of bookings for short-term promotional space in shopping centres across the UK from advertisers, promotors and retailers.

  • SpaceandPeople Vitality Index  

    Every month from now on Shopping Centre will be carrying the SpaceandPeople Vitality Index.
    The index - benchmarked for confidentiality - reflects the level of bookings for short-term promotional space in shopping centres across the UK from advertisers, promotors and retailers.

  • SpaceandPeople announce First Great Western partnership 

    SpaceandPeople and CBS Outdoor UK have announced that they have secured the concession to manage experiential and immersive activity campaigns at First Great Western’s (FGW) 210 train stations.

The Vitality Index

Represents the level of booking for short-term promotional space in malls across the UK from advertisers, promotors and retailers.

What Do Shoppers Say?

Exclusive Shopping Centre research, conducted by ROI Team, shows that shoppers prefer shopping in-town

Latest Digital Edition Latest Digital Edition
© JLD Media Ltd 2012. All rights reserved.
Registered in England & Wales No. 6756291.
Privacy Policy : Terms & Conditions