Alarm at a worryingly bleak start

Published:  14 December, 2007

The expected flood to the high street this week has been more of a washout for retailers, as the year-on-year fall in shopper numbers continue to plummet, according to Experian's FootFall division. Although showing a week-on-week increase of 5.6 per cent, the FootFall index for the week commencing 26 November recorded a dismal decrease of 3.5 per cent on the same spending period last year, as Christmas shopping figures continue to trail those of 2006.

Experian's Martin Davies said: "With three weekends to go before Christmas, the UK retail landscape is becoming more complicated than ever, with a real mix of winners and losers as shopping behaviour continues to diversify.

"All in all, the shopper figures show a worryingly bleak start to the month and it's likely that while Jingle Bells may be playing on the high streets, alarm bells will be sounding for many retailers if they don't increase by next week."

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=== FootFall index UK - December ===

Week-on-week (w/c 26 November 2007 v w/c 19 November 2007) UP 5.6%

Year-on-year (w/c 26 November 2007 v w/c 27 November 2006) DOWN 3.5%

The Vitality Index

Represents the level of booking for short-term promotional space in malls across the UK from advertisers, promotors and retailers.

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