SCEPTRE winner...
Published: 14 December, 2007
Winner of the Young Achiever SCEPTRE Award, sponsored by Insitu Services, was Carly North from Lakeside, Thurrock.
Having left school with low personal aspirations, Carly joined Lakeside in 1999 as a member of the customer service team. Since then her personal growth and development have been significant, and in 2006 she played an important role in the success of the centre.
Carly is now a CIM qualified marketer and in 2006 her remit as marketing co-ordinator included gift voucher marketing, development and marketing of the Lakeside personal shopper service, tertiary marketing and event planning.
Highlights included a campaign that led to a 51 per cent increase in coach traffic, and the personal shopper campaign produced a 186 per cent return on investment. Carly also organised a month of themed activity around breast cancer. Footfall for the month was up 10 per cent and retailer feedback was very positive.
