Value of Park Mark needs a boost

Published:  14 December, 2007

Vinci Park is in discussions with the British Parking Association (BPA) about how best to promote the benefits of Park Mark to consumers.

Phillip Herring of Vinci, which has 70 car parks around the UK with Park Mark status, said: "I don't know that the end user ultimately realises that one car park is more secure than another just because there's a Park Mark badge on the door.

"It is partially the responsibility of the BPA along with the operators and we're having discussions with the Association on how best to kick start greater awareness."

Related Articles

  • What do shoppers say? 

    EASE OF PARKING is A PRIORITY, EXCLUSIVE SHOPPING CENTRE RESEARCH SHOWS

  • Eastgate refurb 

    Shopping centres are prioritising car park refurbishments, investing in keeping them not only well maintained but looking fresh and welcoming – making those all important first impressions count for shoppers arriving by car. In Inverness Grosvenor has just refurbished the car park at the Eastgate Centre

  • Portas targets parking costs  

    One of the twenty-eight recommendations outlined in Mary Portas’ High Street Review focused on the provision of free parking in town centres. But if adopted, how will this affect in-town shopping centres which rely on parking fees as one of their biggest revenue generators?

  • Park Mark award for Clock Towers 

    A Rugby shopping centre has received Park Mark status following an independent audit by the British Parking Association and a local Police Officer specialising in measures to help crime reduction.

  • Telford upgrades 

    Parking technology specialist APT Skidata has implemented a substantial software
    and hardware upgrade to the parking systems at Telford shopping centre in the West Midlands

The Vitality Index

Represents the level of booking for short-term promotional space in malls across the UK from advertisers, promotors and retailers.

What Do Shoppers Say?

Exclusive Shopping Centre research, conducted by ROI Team, shows that shoppers prefer shopping in-town

Latest Digital Edition Latest Digital Edition
© JLD Media Ltd 2012. All rights reserved.
Registered in England & Wales No. 6756291.
Privacy Policy : Terms & Conditions