Chapelfield have it wrapped up
Published: 10 September, 2007
All aboard! A special collaboration between Chapelfield in Norwich and 'one' railway was celebrated recently with the launch of a unique, 'wrapped' train.
The Class 156 two-carriage train has been refurbished inside and out to become a moving poster-site for the shopping centre. It will be seen across one's rural routes, raising awareness of Chapelfield as the region's new fashion capital.
This is the first time a 'wrapped' train will be operated by one on their rural network, and the treatment has been applied inside the carriages, including tabletops designed to show what's on offer in Chapelfield's 90 shops, cafés and restaurants.
"We're delighted to be involved in a real first," said Sheridan Smith, marketing manager of Chapelfield. "We're one of the region's most popular shopping destinations and this is an excellent way to get our message out. It also shows that Chapelfield is easily accessible by public transport, which we encourage visitors and people who work in the centre to use."
