Published: 01 April, 2007
Springfield Decorations and Display is proving that decorations aren't just for Christmas with a contract with John Lewis to install the 'Outdoor Living' summer promotional scheme into a number of branches. "We've worked with John Lewis for many years developing their Christmas displays", said Springfield managing director Wendy Ford, "and now we can use our expertise at other times of the year."
The student market is fertile ground for shopping centres, but events need to be carefully-targeted and managed.
Shoppers prefer shopping in-town, exclusive Shopping Centre research shows.
Bluewater experienced a successful Easter weekend, with almost 325,000 guests visiting over the four days, a 36 per cent increase compared to Easter last year.
Specialist shopping centre entertainment and events company, Maynineteen, has been awarded the UK licence to present fully branded t-shirt workshops on behalf of Waybuloo, the hit CBeebies TV series.
Shopping Centre is taking a detailed look at Marketing in the Digital Age. This month Sean Kelly investigates email marketing
The Vitality Index
Represents the level of booking for short-term promotional space in malls across the UK from advertisers, promotors and retailers.
What Do Shoppers Say?
Exclusive Shopping Centre research, conducted by ROI Team, shows that shoppers prefer shopping in-town
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