New future for Princes Arcade

The Crown Estate relaunches Princes Arcade in St James’s

Princes Arcade, the one-of-a-kind shopping arcade in the heart of St James’s, has been relaunched following a complete refurbishment to offer modern retail boutiques for outstanding independent brands.

Connecting Jermyn Street and Piccadilly, Princes Arcade offers eight new retail spaces, alongside five existing retailers. With units ranging from 150 sq ft to 1,200 sq ft, Princes Arcade has been redesigned to attract new concepts and original retailers to St James’s, and to complement the current brand line-up. retailers already at home in Princes Arcade are Barker, Prestat, Christys’ London, Sage Brown, Segun Adelaja and Grenson.

The Crown Estate will offer flexible terms for its new retail destination, and has designated one of the units as a permanent pop-up. This dedicated space will provide brands with the opportunity to trial new formats in St James’s, and ensure that the Princes Arcade offer remains intriguing and is continually refreshed.

Oliver Smith, head of St James’s at the Crown Estate, said: “We want to be agile and responsive to our customers’ needs, and that means offering spaces which allow them to be agile too. Princes Arcade is just the first step for us working towards delivering greater flexibility. With this series of new retail spaces, we want to welcome a new generation of brands and talent to St James’s. Brands which share the passion for craft and skill that has made the area famous, and which will enhance this one-of-a-kind destination.”

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