US make-up brand Morphe takes first store outside of London
Hammerson has signed US beauty retailer, Morphe Cosmetics, to open its first store outside of London and second in the UK at the Bullring Estate, Birmingham’s shopping destination comprising Bullring, Grand Central and Link Street. The US make-up brand will take a 3,300-sq ft unit on the middle level of the Bullring, alongside leading fashion brands Mango and H&M.
Hammerson commercial director Iain Mitchell said: “This is another first outside of London for Hammerson, Bullring and Birmingham. The leading US beauty brand fully recognises the value flagship destinations play in developing both brand profile and sales. We are looking forward to working with Morphe to support a highly successful launch.”