H&M diffusion brand signs at intu Eldon Square
H&M has taken a 3,700-sq ft unit at intu Eldon Square for its young fashion brand Monki. The new store will involve a concept fit-out from Monki, bringing the brand’s own unique aesthetic to the centre., building on the success of its fifth UK store at Manchester Arndale. It now has over 115 stores in 15 markets, and is expanding into carefully selected physical locations in the UK.
Kate Grant, regional managing director for intu Eldon Square, said: “We are really pleased to be bringing another great name to our leisure and retail mix at intu Eldon Square. Located in a large university town, intu Eldon Square is the perfect location for Monki to launch its colourful retail offering in the region. The new addition is set to ensure that intu Eldon Square remains one of the UK’s most popular city centre destinations”