Car manufacturer takes Cardiff pop-up unit
The St David’s Partnership has signed global luxury automobile brand, Mercedes-Benz, to launch a new pop-up store until August 16. The international brand has taken a 2,419-sq ft unit for the summer displaying a selection of its latest models.
The Mercedes-Benz pop-up follows other popular car manufacturers showcasing at St David’s including celebrated British car brand, MG Motors with its first retail boutique experience outside London last year.
Speaking on behalf of the St David’s Partnership Colin Flinn, regional managing director – west at intu, said: “Welcoming Mercedes-Benz back to St David’s this summer is a great opportunity to offer an exciting experience-led brand to our visitors.