Mazda partners with intu to create innovative pop-up store
Mazda has partnered with intu, owner of the UK’s most popular shopping centres, to bring virtual reality driving experiences to thousands of customers. The pop-up store will offer customers the chance to experience a 360-degree immersive virtual reality test drive of Mazda sports cars MX-5 or CX-5. Using VR goggles while seated in each car, customers will experience a thrilling virtual drive along the winding roads of the Italian Alps or around the famous Longcross test track in Surrey.
Complimentary refreshments will be provided from Mazda’s Coffee Truck, which is based on a 1960s Mazda Porter Cab mini-truck.
The Mazda promotion will be visiting intu Trafford Centre, intu Victoria Centre and intu Milton Keynes, intu Lakeside and intu Braehead. Mazda has also worked with intu to optimise its brand through intu’s affiliate website, intu.co.uk, and across intu centres through ambient media.
Roger Binks, customer experience director for intu, said “Mazda is certainly making the most of its presence in some of intu’s highest footfall locations by creating such an immersive experience to draw in huge crowds. Popular shopping destinations like ours provide brands with fantastic opportunities to raise their profile among millions of engaged shoppers.”