Luxury sleepwear pops up in Covent Garden

Desmond and Dempsey will come for 12 day stint starting 31 May

The Mercers’ Company has announced that luxury sleepwear brand, Desmond & Dempsey has selected 7 Mercer Walk for their UK debut pop-up store and will be launching on 31 May until 11 June.

The 3,800 sq ft pop-up store will be showcasing a curated selection of specialty goods, along with Desmond & Dempsey’s limited edition capsule ‘Editions of 104’ which will be exclusive to the pop up.

Molly Goddard, co-founder of Desmond & Dempsey commented: “We were looking for a location for our first store in the UK, in the heart of the West End. Following our concession’s success in Liberty’s, Mercer Walk is the perfect position to further our brand and we are excited to open the store and launch our new product range within a truly Moroccan experiential environment. ”

Simon Taylor, property director at The Mercers’ Company added: “The Mercers’ Company look to attract high-profile and designer brands and Desmond & Dempsey’s choice to launch their UK pop-up, within Mercer Walk cements the appeal of the destination for retailers. The immersive activities alongside the retail offer adds to the experience for our visitors.”

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