High-end jeweller takes second site in Hull shopping centre
Following over ten years of strong trading, Hugh Rice has committed to increasing its presence at British Land’s centre St Stephen’s in Hull with a second store, Luxe by Hugh Rice, due to open this Autumn.
The jewellers originally chose St Stephen’s to open their flagship store in 2008, stocking Swiss watches and diamond jewellery and most recently hosting their first Rolex Room. The new Luxe by Hugh Rice store will provide a standalone modern space for customers to shop for popular designer brands such as Nomination, Thomas Sabo, Michael Kors, Olivia Burton and many more.
British Land has been enhancing the luxury retail offer at St. Stephen’s with recent signings such as the 8,000-sq ft Flannels store, bringing high end collections from brands such as Jimmy Choo, Hugo Boss and Dolce & Gabbana to the centre.
Ben Grose, head of national leasing at British Land, said: “Hugh Rice is a stellar brand and we’re delighted that St. Stephen’s has proved such a successful location for them. Hugh Rice’s strong performance shows the role physical stores play in the consumer journey.”