Showcase Cinema de Lux to join £1.4bn Brent Cross extension
Hammerson and Aberdeen Standard Investments, joint owners of Brent Cross, have secured National Amusements’ luxury cinema brand, Showcase Cinema de Lux, for the new £1.4bn Brent Cross extension in London. This is the cinema’s first location in London and it is the first leisure brand to be announced as part of the proposed regenerated and extended Brent Cross.
The 1,800-seat, 80,000-sq ft cinema with 12 auditoriums will bring viewers the sharpest and brightest image quality and multi-dimensional sound.
Showcase Cinema de Lux unveiled the technology at Hammerson’s Westquay centre in Southampton during 2017 and has been trading well since.
The regeneration of Brent Cross will double the size of the existing centre to 2m sq ft of retail and leisure space. The plans include up to 150 new retail stores and 50 new restaurants, an hotel and a new town square.
which is due to begin later this year.
Robin Dobson, director, retail development at Hammerson, said: “To secure London’s first Showcase Cinema de Lux is a key milestone in our plans to transform Brent Cross and is testament to the long-term strength of the centre. The cinema will anchor the new leisure offer at Brent Cross, promoting a vibrant and exciting evening economy.”