The latest inKERBator scheme opens at West India Quay
Street food trailblazer, KERB, has launched the newest phase of its food and drink business incubator – the inKERBator – at West India Quay. The aim of the inKERBator is to discover and grow emerging street food talent. West India Quay is a mixed-use waterside dining and leisure destination adjoining Canary Wharf jointly owned by Landsec and Schroders (SREF). InKERBator forms part of Landsec’s broader vision to bring new dining concepts to mass audiences by nurturing enterprising food brands to become multi-site operators.
Taking place every Tuesday, the inKERBator scheme gives food and drink start-ups a three-month trial space to sell their products and test their menus with consumers. Alongside inKERBator Tuesdays, each new brand is mentored by KERB with consumer feedback and business consultancy provided over the course of their residency.
Since March 2017, the inKERBator scheme has helped over 30 new businesses accelerate their growth. The latest batch of street food brands at West India Quay includes social enterprise Kitchenette Karts, helping young unemployed people get involved in street food, health food fanatics, Kaledascope and Southern Californian cult favourite, Zephyr.
Known for its London lunchtime street food markets, KERB has helped develop over 130 food businesses and street food traders including Pizza Pilgrims, which most recently worked with Landsec to open its first restaurant outside of London on the rooftop of Westgate Oxford.
Polly Troughton, head of retail markets for Landsec, said: “. Working with new and exciting concepts like inKERBator helps us to keep our offer fresh and gives new brands a chance to grow their businesses.”