Abercrombie & Fitch opens second UK location at intu Trafford Centre
Abercrombie & Fitch has opened its second UK location at intu Trafford Centre in Greater Manchester. The 5,554-sq ft flagship site is one of eight new prototype stores that have been completed worldwide since the initial launch of the design in February 2017, and only the second location outside of the US following an opening in Hong Kong.
The new prototype, which has demonstrated improved customer engagement and productivity on a smaller footprint, was designed to encourage product trial while providing the customer with a new vision of the A&F brand.
Colin Flinn, regional managing director at intu, said: “intu’s high footfall, experience-based destinations are popular locations for international brands looking to thrive within new areas of the UK. Abercrombie & Fitch’s new store has been carefully designed to give intu Trafford Centre shoppers even more to enjoy as part of their big day out at the centre.”