Intu rebrands Spanish shopping resort

Puerto Venecia brought under intu umbrella

Intu has rebranded one of its largest shopping resorts, the 206,000-sq m Puerto Venecia in Zaragoza, northern Spain. Originally developed by British Land, the scheme broke the mould when it opened in 2012 by combining a comprehensive retail mix with extensive leisure activities all centred around a lakeside environment.

The rebrand to intu Puerto Venecia acknowledges the changes that have been made to the centre since intu acquired it in 2015. intu Puerto Venecia is the second shopping resort in Spain to be rebranded under the intu name following the relaunch of the 120,000-sqm Parque Principado as intu Asturias in 2015.

Chief executive David Fischel said: “Rebranding intu Puerto Venecia further demonstrates the success of our entry into the Spanish market and the strength of the intu brand. We are the only shopping centre landlord with a consumer-facing brand spanning both the UK and now Spanish markets.”

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