Holy Moly Macaroni and Tasty Plaice make their debut at Birmingham centre
Two independent dining brands have signed at Grand Central, part of the Bullring Estate in Birmingham. Hammerson has secured a new entrant into the market, Holy Moly Macaroni, a Harlem influenced soul food operator, which is opening its debut restaurant alongside another new brand, Tasty Plaice.
Holy Moly Macaroni is launching its 1,750 sq ft restaurant opposite Tortilla. The founders chose to launch a brand in the UK with the aim of “bringing back proper mac”. Designed by Newman Gauge, the interior will include industrial elements to reflect the streets of Harlem, and will use neon lighting to mirror the brand’s logo.
Joining the new UK entrant Holy Moly Macaroni is fish and chip operator, Tasty Plaice, which has opened a 1,100 sq ft restaurant with space.
Sarah Fox, Head of Restaurants and Leisure at Hammerson, said: “We are delighted to announce this string of new signings, including the debut location for local brand, Holy Moly Macaroni. These lettings are a result of our proactive asset management strategy, delivering a varied dining offer across the Bullring Estate that combines well known favourites alongside emerging, independent restaurateurs.”
Anthony Duffy, founder at Holy Moly Macaroni, added: “Opening our first permanent location is a really exciting venture for Holy Moly and we can’t wait to start serving up our delicious mac n cheese dishes for Grand Central visitors to enjoy. The location itself is perfect for our debut, I know how popular it is as a retail and leisure destination and we’ll be sitting alongside a premium dining line-up, well positioned to cater for the high footfall from New Street Station and the wider Bullring Estate.”