New city centre format to be trialled on London’s Tottenham Court Road
IKEA has unveils plans for a brand new shop on London’s Tottenham Court Road, as part of a new global city centre approach. The new shop is due to open in Autumn 2018 on the former Mulityork site and will specialise in helping people with larger-scale home projects, such as a new kitchen or bedroom.
This is the first step in the retailer’s revised strategy, which will focus on city centres, enhanced customer services and digitalisation. In addition to the new Tottenham Court Road shop, IKEA is currently exploring other locations in London for similar outlets as well as opportunities to test and trial different formats in the city centre.
IKEA will also be opening its leading sustainable store in Greenwich in 2019, which will offer a variety of key features to help Londoners live a more healthy and sustainable lifestyle.
Javier Quiñones, IKEA UK & Ireland country retail manager said: “In a fast-changing retail environment, the opening of this new city centre shop marks an exciting development for the IKEA business as we continue to innovate and transform to better meet the needs of our customers.
“Urbanisation and inner-city living are trends that continue to dominate the market. By launching this new approach and investing in our online offer and services, we are working to ensure IKEA remains affordable, convenient and sustainable, both now and in the future.”