Full-service events agency, Maynineteen, has won a three-way competitive pitch to deliver experiential events and activations across Hammerson’s full retail portfolio of shopping centres, retail parks, and premium outlets for the next three years.
The agency has delivered national campaigns for fashion, food, families and students at Hammerson centres all over the UK and in Europe since 2015. The contract will extend the relationship to 2020.
Alex Thomas, Regional Marketing Manager at Hammerson said: “Maynineteen understand the retail space like no other agency and the decision to retain them as our event partner was unanimous. The team is committed to creating and delivering events which enhance the shopping experience, offering consumers a compelling reason to visit our centres.”
Maynineteen MD, Alison Bowcott-McGrath, said: “We’re delighted to be able to grow our existing relationship with Hammerson and we’re excited about the future. The journey together continues and we’re proud to be part of Hammerson’s wider agency family alongside, Isobel, Carat, Makalu, We Are Sunday and Frank PR. We’re looking forward to creating innovative events that set the Hammerson brand apart from the competition.
“I have confidence in my team’s ability to deliver award-winning, engaging and inspiring, experiential activations that are run seamlessly and professionally, exceeding client expectations every time.”