Footfall finds the feelgood factor

Royal wedding and FA Cup boost shopper numbers, says Springboard

The much-anticipated feelgood factor generated by the combination of the royal wedding and the FA Cup final cascaded through to footfall last week with an annual rise across all destinations of +1.9 per cent. Footfall even rose slightly from the week before, by +0.2 per cent, which looks negligible but is actually an uplift on the previous week when performance was already strong due to the Bank Holiday which coincided with hot and sunny weather.
High streets were the clear beneficiary, with a year on year rise of +4.6 per cent, and +0.6 per cent from the week before, contrasting with more a modest annual increase of +1.4 per cent in retail parks and -3.1 per cent drop in shopping centres. Given the favourable weather these contrasting results are not unexpected, as shoppers always seek out external rather than covered environments when it is hot and sunny.
Consumers clearly made sure that all shopping was completed prior to Saturday so they could make the most of the two events, with footfall rising annually on each day from Sunday through to Friday, but then declining on Saturday itself by a staggering -10.4 per cent, and by -5.4 per cent from the week before.
The positive benefit for high streets rose spanned all geographies, reaching as much as +7.8 per cent in the West Midlands and +7.5 per cent in North & Yorkshire. Footfall performance in retail parks was more mixed with drops in four areas; while shopping centres fared poorly with annual declines in every part of the UK, reaching -5.6 per cent in the West Midlands and -5.0 per cent in the East Midlands.

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