AEW signs up a new leisure attraction for Festival Place
AEW has signed trampoline park operator Flip Out as its latest leisure anchor at Festival Place, Basingstoke. It will feature over 50 trampolines as well as the UK’s first high-tech Ninja Tag assault course.
The leisure offer at the centre features a newly refurbished 10-screen Vue Cinema, a health club with a six-lane, 25 metre swimming pool, a community library branded Basingstoke Discovery Centre plus 12 casual dining restaurants including Nando’s, Wagamama, Pizza Express, Patisserie Valerie, Las Iguanas, Ask Italian and GBK.
At the same time AEW has signed up a quartet of new brands to the 1.1m-sq ft destination. Savers is taking 4,900 sq ft, Cool! Merch 2,900 sq ft, Wafflemeister 100 sq ft and Mr Simms Olde Sweet Shoppe 400 sq ft.
Russell Jewell, head of private equity funds at AEW, said: “We’re determined to create a family-friendly shopping and leisure destination that matches the town and catchment. Basingstoke is the 7th most affluent town in the UK. In addition to 1.7 million people within thirty-minutes’ drive time, we have some 11,500 office workers within walking distance. As a result, annual footfall has risen to 22.4 million, up from 20 million before our acquisition.”
Joint agents for Festival Place are Lunson Mitchenall and Cushman & Wakefield. CBRE is managing agent.