First BMW Urban store launches at Bluewater

Landsec adds car dealership to Bluewater line-up

The UK’s first BMW Urban store has opened at Bluewater, Landsec’s north Kent retail and leisure destination. Located on the Lower Thames Walk opposite Next, the 1,600-sq ft BMW Urban store is operated by Stephen James BMW Group and offers Bluewater’s guests a new way of buying a BMW that combines digital and physical retailing in one experience.
Bluewater’s guests can use smart ‘click and buy’ screens to access product information and order online and instore. Guests can also take a test drive directly from Bluewater and the store also features a robot with the ability to provide product information and receive feedback.
Russell Loveland, senior portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “Stephen James’s choice of Bluewater for the first BMW Urban store in the UK highlights our position as the leading destination for car brands seeking a highly effective way to engage with consumers. The experience-led content of the new BMW Urban store also reflects our commitment to ensuring Bluewater provides so much more than simply a collection of great shops and restaurants. It is a highly relevant addition to Bluewater’s unique line-up of brands.”
Time Retail Partners acted for Bluewater.

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