Debenhams and Sweat! Work Out Sites for Future Instore Gyms
Debenhams and revolutionary fitness chain, Sweat! are to open the first instore gym in their partnership on 10 September 2018 with a 17,575-sq ft site in the Debenhams Sutton store. The facility is to be followed by two further sites in Manchester and Bristol which are earmarked to open in 2019.
The initiative, which is part of the department store’s strategy to deliver ‘social shopping’ will see a friendly, group-oriented and performance driven gym experience offered in locations within Debenhams stores that are fitted with state of the art exercise and health monitoring equipment. The facilities are set to drive footfall from a predominately 18-33 year old female membership base.