Crown wins Piccadilly consent

Green light for mixed-use scheme at 33-35 Piccadilly

Westminster City Council’s planning committee has approved the Crown Estate’s proposal for the redevelopment of 33-35 Piccadilly, to create a new, quality retail and office development in London’s West End.

The scheme, designed by architects DSDHA, features finely-crafted elevations, finished with Portland stone, and has a highly articulated profile, linking in scale to neighbouring buildings such as the Royal Academy.

The four facades address Piccadilly and Wren’s Grade I Listed St James’s Church to the south, Swallow St (connecting to Regent St) to the west, the north towards Vine St and to the east Piccadilly Place, adjacent to the listed Piccadilly Hotel.
The proposals will replace a post-war office block, known as Airwork House, dating from 1956. The new scheme will offer retail on all of its elevations, as well as a new entrance to its commercial accommodation on the corner of Vine Street and Swallow Street.

James Cooksey, director of The Crown Estate’s Central London portfolio said: “These proposals are a fantastic example of our on-going investment in Regent Street and St James, to create world-class, sustainable, office and retail space. We look forward to working closely with our local partners to bring the designs to life.”

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