Bloch dances into Seven Dials

Shaftesbury signs dancewear brand for London estate

Shaftesbury has signed Bloch, industry leader in women’s technical dance and active wear products, for a 1,450-sq ft store at 69-71 Monmouth Street in Seven Dials. The company is relocating from its established dancewear store in Drury Lane in Covent Garden, taking advantage of the neighbouring dance and theatre companies in the local area.

Seven Dials has recently welcomed the first store outside the US for New York based lifestyle brand, Away and a newly upsized store for men’s fashion label, Farah, both on Earlham Street.

Addy Williams, senior retail portfolio manager at Shaftesbury, said: “The arrival of Bloch at Seven Dials highlights the appeal of the destination for specialist retailers that deliver bespoke services. BLOCH is extremely highly regarded within their industry and add to our exciting array of international fashion brands in London’s West End while also being perfectly positioned to benefit from the local theatres and dance schools.”

JLL and Nash Bond represented Shaftesbury. Savills acted on behalf of Bloch.

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