Bakery books into Sloane Stanley

Peggy Porschen is the icing on top of the King’s Road

King’s Road landlord Sloane Stanley has signed the chic bakery brand founded by award-winning cake designer, Peggy Porschen, to open a new flagship 2,400-sq ft parlour at 219 King’s Road in Chelsea early next year.

Established in 2003, the brand started out as a bespoke wedding and celebration cake business and its first bricks and mortar site opened in Belgravia in 2010.
Hannah Grievson, commercial property manager at Sloane Stanley, said: “Peggy Porschen is a charming and acclaimed brand which will complement the King’s Road’s shopping and dining experience. The brand’s choice to open their second ever site on the estate reflects our mission to attract niche retailers wanting to benefit from the thriving Chelsea catchment.”

Savills and Miles Commercial represented Sloane Stanley.

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