Abercrombie & Fitch trials new format at Trafford

First UK prototype store to open at intu Trafford Centre in Summer 2018

Abercrombie & Fitch has taken a second store at into Trafford Centre. The new 5,554-sq ft unit is one of eight new prototype stores that have been completed since the initial launch of the new prototype in February 2017 and the second location outside the US.

The new prototype, which has demonstrated improved customer engagement and productivity on a smaller footprint, was designed to encourage product trial while providing the customer with a new vision of the A&F brand.

Colin Flinn, regional managing director at intu, said: “Our high footfall and ability to curate a shopping experience which encourages customers to stay for longer means intu centres are often the first point of call for high-calibre brands looking to expand their physical presence and reach more customers in new parts of the country.”

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